About Us

London Diamond Online 


Bringing your traditional jewellers service online.

As life is evolving, everything is going digital. A local jewellers shop can only give you so much choice and selection not to mention limited opening hours. With that in mind we bring you fully digital jewellers services.


Real photography of real jewellery pieces
in natural light so you see exactly what you are buying instead of heavily edited shots or plain stock pictures you see from other jewellery websites.

We handpick new & preloved Gold, Diamond & gemstone jewellery pieces from UK & Switzerland. Being online helps us to save on brick & mortar store costs which we pass onto our buyers.

We specialise in Diamond earrings, bracelets, necklaces, rings & pendants.  So to bring you variety of gifts for special occasions, birthdays, graduation, push present, wedding, bridesmaids and other life events which will only sparkle with an addition of a diamond piece. We can design your engagement ring and beat any quote you may have from another jeweller. 

Staying true to our ‘Diamonds for all budgets” promise, we have pieces ranging from £199 so everyone can enjoy our jewellery. With higher quality diamonds, colour, carat, clarity and cut, prices also go up. You can absolutely be sure to save at least 30% on retail prices.

Unlike clothing, shoes or make-up, Diamonds are a gift that is here to stay. It’s a great investment and as the saying goes, Diamonds are forever indeed. 

We are London based & run a top rated diamond jewellery store on eBay since 2003. With a large audience of return customers, our items usually sell within days of going live. We do however bring in new items on daily basis. We have customers from all walks of life, countries, regions and styles. 

We offer all major payment methods,Pay in instalments service, easy no quibble returns, jewellery repairs and all other services you can expect from your local jeweller. 

Please check our customer feedback section for your peace of mind & bookmark our site for some beautiful one of a kind diamond jewellery pieces. 

We ship worldwide